From Chapter 1:
But the story was a stock jest long before it was associated with Raleigh. The earliest example of it occurs in the "Jests" attributed to Richard Tarleton, the famous comic performer of the Elizabethan stage, who died in 1588—the year of the Armada. "Tarlton's Jests" appeared in 1611, and the story in question, which is headed "How Tarlton tooke tobacco at the first comming up of it," runs as follows:

From Chapter 7:
In Townley's well-known two-act farce "High Life Below Stairs," 1759, the servants take their masters' and mistresses' titles and ape their ways. The menservants—the Dukes and Sir Harrys—offer one another snuff. "Taste this snuff, Sir Harry," says the "Duke." "'Tis good rappee," replies "Sir Harry." "Right Strasburgh, I assure you, and of my own importing," says the knowing ducal valet. "The city people adulterate it so confoundedly," he continues, "that I always import my own snuff;" and in similar vein he goes on in imitation of his master, the genuine Duke. These servants copy the talk and style (with a difference) of their employers; but smoking is never mentioned. The real Dukes and Sir Harrys took snuff with a grace, but they did not do anything so low as to smoke, and their menservants faithfully aped their preferences and their aversions.